JBL has always believed that sound should be an open stage. A place of free expression where voices are heard. Without restrictions. Without limitations. That’s why we surface and celebrate the unfiltered self-expression of courageous artists, creators, and performers. JBL is here to help you express your true self, so you can experience the joy and excitement of being you.

It all starts with one man, and a passion for unfiltered sound. Engineer and designer James B. Lansing founds JBL to bring a feels-like-you’re-in-the-action experience to movie theatres. And then keeps going.

Find your true sound with JBL.