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Description

A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

What makes LG OLED stand apart?

Definitive intelligence at its core
The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

Intelligence that refines the OLED experience

Syncs with how you watch

AI Acoustic Tuning The optimal audio fits your space
The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Insane realism with authentic charm

AI fine-tunes the resolution
After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.

Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

Scenes shine with lifelike colors
100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.

OLED Care Boost the longevity of your OLED
Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.

Clean lines create a slick impression

As close as it gets
Incredibly slim lines keep your attention on the whole screen with no distractions while blending beautifully with your home interiors.

Sized to fit every life

Discover a size for every space and taste with a lineup ranging from 48" to 77".

Sized to fit every life
Discover a size for every space and taste with a lineup ranging from 48" to 77".

Make your TV experience yours
Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

webOS Re:New Program
Every year new TV for 5 years
Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.

Dolby Vision & FILMMAKER Mode
Authentic movie scenes burst into life
Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimizing the picture quality while ensuring no distortion or over-processing.


Enticing soundscapes surround you
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.

Where fast action never stutters
Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.

Controls right where you need them
Don't pause to use Game Optimizer and Game Dashboard.

Access to all your favorite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.


  • PICTURE (DISPLAY)

    • Display Type: 4K OLED
    • Display Resolution: 4K Ultra HD (3,840 x 2,160)
    • Refresh Rate: 120Hz Native
    • Wide Colour Gamut: OLED Colour

    PICTURE (PROCESSING)

    • AI Genre Selection: Yes (SDR/HDR)
    • AI Brightness Control: Yes
    • Picture Processor: α9 AI Processor 4K Gen7
    • HDR (High Dynamic Range): Dolby Vision / HDR10 / HLG
    • AI Upscaling: α9 AI Super Upscaling 4K
    • FILMMAKER MODE™: Yes
    • Dynamic Tone Mapping: Yes (OLED Dynamic Tone Mapping Pro)
    • HFR (High Frame Rate): 4K 120 fps (HDMI, RF, USB)
    • Picture Mode: 10 modes (Personalized Picture Wizard, Vivid, Standard, APS, Cinema, Sports, Game, Filmmaker, Expert(Bright Room), Expert(Dark Room))
    • Dimming Technology: Pixel Dimming
    • Motion: OLED Motion

    GAMING

    • FreeSync Compatible (AMD): Yes
    • HGIG Mode: Yes
    • Game Optimiser: Yes (Game Dashboard)
    • ALLM (Auto Low Latency Mode): Yes
    • VRR (Variable Refresh Rate): Yes (Up to 144Hz)
    • G-Sync Compatible (Nvidia): Yes

    SMART TV

    • Operating System (OS): webOS 24
    • ThinQ: Yes
    • USB Camera Compatible: Yes
    • Works with Apple Airplay2: Yes
    • Family Settings: Yes
    • Always Ready: Yes
    • Amazon Alexa: Yes (Built-in)
    • Full Web Browser: Yes
    • Hands-free Voice Control: Yes
    • Intelligent Voice Recognition: Yes
    • LG Channels: Yes
    • Magic Remote Control: Built-In
    • Multi View: Yes
    • Smartphone Remote App: Yes (LG ThinQ)
    • Security Update Support: Until 31/12/2028

    AUDIO

    • WiSA Ready: Yes (Up to 2.1 Channel)
    • LG Sound Sync: Yes
    • Sound Mode Share: Yes
    • Simultaneous Audio Output: Yes
    • Bluetooth Surround Ready: Yes (2 Way Playback)
    • Dolby Atmos: Yes
    • AI Sound: α9 AI Sound Pro (Virtual 9.1.2 Up-mix)
    • Clear Voice Pro: Yes (Auto Volume Leveling)
    • AI Acoustic Tuning: Yes
    • Audio Codec: AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X

    Speaker Direction: Down Firing

    CONNECTIVITY

    • SPDIF (Optical Digital Audio Out): 1ea
    • Simplink (HDMI CEC): Yes
    • HDMI Audio Return Channel (eARC): Yes (HDMI 2)
    • Bluetooth Support: Yes (v 5.1)
    • Ethernet Input: 1ea
    • HDMI Input: 4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS)
    • CI Slot: 1ea
    • RF Input (Antenna/Cable): x2
    • USB Input: x3 (v 2.0)
    • Wi-Fi: Yes (Wi-Fi 5)

    ACCESSIBILITY

    • High Contrast: Yes
    • Gray Scale: Yes
    • Invert Colors: Yes

    DIMENSIONS AND WEIGHTS

    • TV Dimensions without Stand (WxHxD): 1711 x 982 x 47.1 mm
    • Packaging Dimensions (WxHxD): 1879 x 1130 x 228 mm
    • Packaging Weight: 38.5 kg
    • TV Dimensions with Stand (WxHxD): 1711 x 1035 x 267 mm
    • TV Stand (WxD): 520 x 267 mm
    • TV Weight without Stand: 23.5 kg
    • TV Weight with Stand: 27.1 kg
    • VESA Mounting (WxH): 300 x 200 mm

    EAN CODE (BARCODE)

    • EAN Code (Barcode): 8806096004487

    POWER

    • Power Supply (Voltage, Hz): AC 100~240V 50-60Hz
    • Standby Power Consumption: Under 0.5W

    ACCESSORIES INCLUDED

    • Remote: Magic Remote MR24
    • IR Blaster Cable: Yes
    • Power Cable: Yes (TV Attached)
    • Remote Control Batteries: Yes (AA x 2)

OLED77C46LA

LG 77 Inch OLED C4 4K Smart TV Dolby VIsion 2024 (Each)

Regular price R 74,999.00
LG 4K SELF-LIT OLED

– true brilliance in clarity of contentPerfect Color ( 100% colour fidelity ) Eye Comfort Displayα8 AI Processor 4K with AI Super Upscaling 4K and Personalized Picture WizardUltra Slim Design for elevated immersion and interiors4 years of upgrades guaranteed over 5 years Read more

E-CREDIT, NOW AVAILABLE
E-Credit finance on orders with a minimum value of R50 000. Learn More.

Merchant West Epiphany Finance

A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

What makes LG OLED stand apart?

Definitive intelligence at its core
The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

Intelligence that refines the OLED experience

Syncs with how you watch

AI Acoustic Tuning The optimal audio fits your space
The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Insane realism with authentic charm

AI fine-tunes the resolution
After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.

Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

Scenes shine with lifelike colors
100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.

OLED Care Boost the longevity of your OLED
Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.

Clean lines create a slick impression

As close as it gets
Incredibly slim lines keep your attention on the whole screen with no distractions while blending beautifully with your home interiors.

Sized to fit every life

Discover a size for every space and taste with a lineup ranging from 48" to 77".

Sized to fit every life
Discover a size for every space and taste with a lineup ranging from 48" to 77".

Make your TV experience yours
Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

webOS Re:New Program
Every year new TV for 5 years
Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.

Dolby Vision & FILMMAKER Mode
Authentic movie scenes burst into life
Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimizing the picture quality while ensuring no distortion or over-processing.


Enticing soundscapes surround you
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.

Where fast action never stutters
Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.

Controls right where you need them
Don't pause to use Game Optimizer and Game Dashboard.

Access to all your favorite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.


  • PICTURE (DISPLAY)

    • Display Type: 4K OLED
    • Display Resolution: 4K Ultra HD (3,840 x 2,160)
    • Refresh Rate: 120Hz Native
    • Wide Colour Gamut: OLED Colour

    PICTURE (PROCESSING)

    • AI Genre Selection: Yes (SDR/HDR)
    • AI Brightness Control: Yes
    • Picture Processor: α9 AI Processor 4K Gen7
    • HDR (High Dynamic Range): Dolby Vision / HDR10 / HLG
    • AI Upscaling: α9 AI Super Upscaling 4K
    • FILMMAKER MODE™: Yes
    • Dynamic Tone Mapping: Yes (OLED Dynamic Tone Mapping Pro)
    • HFR (High Frame Rate): 4K 120 fps (HDMI, RF, USB)
    • Picture Mode: 10 modes (Personalized Picture Wizard, Vivid, Standard, APS, Cinema, Sports, Game, Filmmaker, Expert(Bright Room), Expert(Dark Room))
    • Dimming Technology: Pixel Dimming
    • Motion: OLED Motion

    GAMING

    • FreeSync Compatible (AMD): Yes
    • HGIG Mode: Yes
    • Game Optimiser: Yes (Game Dashboard)
    • ALLM (Auto Low Latency Mode): Yes
    • VRR (Variable Refresh Rate): Yes (Up to 144Hz)
    • G-Sync Compatible (Nvidia): Yes

    SMART TV

    • Operating System (OS): webOS 24
    • ThinQ: Yes
    • USB Camera Compatible: Yes
    • Works with Apple Airplay2: Yes
    • Family Settings: Yes
    • Always Ready: Yes
    • Amazon Alexa: Yes (Built-in)
    • Full Web Browser: Yes
    • Hands-free Voice Control: Yes
    • Intelligent Voice Recognition: Yes
    • LG Channels: Yes
    • Magic Remote Control: Built-In
    • Multi View: Yes
    • Smartphone Remote App: Yes (LG ThinQ)
    • Security Update Support: Until 31/12/2028

    AUDIO

    • WiSA Ready: Yes (Up to 2.1 Channel)
    • LG Sound Sync: Yes
    • Sound Mode Share: Yes
    • Simultaneous Audio Output: Yes
    • Bluetooth Surround Ready: Yes (2 Way Playback)
    • Dolby Atmos: Yes
    • AI Sound: α9 AI Sound Pro (Virtual 9.1.2 Up-mix)
    • Clear Voice Pro: Yes (Auto Volume Leveling)
    • AI Acoustic Tuning: Yes
    • Audio Codec: AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X

    Speaker Direction: Down Firing

    CONNECTIVITY

    • SPDIF (Optical Digital Audio Out): 1ea
    • Simplink (HDMI CEC): Yes
    • HDMI Audio Return Channel (eARC): Yes (HDMI 2)
    • Bluetooth Support: Yes (v 5.1)
    • Ethernet Input: 1ea
    • HDMI Input: 4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS)
    • CI Slot: 1ea
    • RF Input (Antenna/Cable): x2
    • USB Input: x3 (v 2.0)
    • Wi-Fi: Yes (Wi-Fi 5)

    ACCESSIBILITY

    • High Contrast: Yes
    • Gray Scale: Yes
    • Invert Colors: Yes

    DIMENSIONS AND WEIGHTS

    • TV Dimensions without Stand (WxHxD): 1711 x 982 x 47.1 mm
    • Packaging Dimensions (WxHxD): 1879 x 1130 x 228 mm
    • Packaging Weight: 38.5 kg
    • TV Dimensions with Stand (WxHxD): 1711 x 1035 x 267 mm
    • TV Stand (WxD): 520 x 267 mm
    • TV Weight without Stand: 23.5 kg
    • TV Weight with Stand: 27.1 kg
    • VESA Mounting (WxH): 300 x 200 mm

    EAN CODE (BARCODE)

    • EAN Code (Barcode): 8806096004487

    POWER

    • Power Supply (Voltage, Hz): AC 100~240V 50-60Hz
    • Standby Power Consumption: Under 0.5W

    ACCESSORIES INCLUDED

    • Remote: Magic Remote MR24
    • IR Blaster Cable: Yes
    • Power Cable: Yes (TV Attached)
    • Remote Control Batteries: Yes (AA x 2)
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Product information

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Product Specifications
Please refer to the product description or the specifications table for the most important product details. Always feel free to contact our expert consultants by clicking here to find any additional information or to ensure that this product will work for you.

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